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Usually viral TikTok food trends come and go, no matter how delicious they are. But there’s one social media sweet that’s got serious legs. We’re talking about Dubai chocolate, of course! This confection, made with strands of toasted knafeh dough (sort of like threads of phyllo) mixed with pistachio paste and enrobed with chocolate, took the internet by storm when it was first introduced. The combination of crispy, creamy, and melt-in-your mouth textures is the stuff of dreams, but until now, these chocolate bars could set you back as much as $20 each. Leave it to Trader Joe’s to change all that. Rumor has it that Dubai chocolate is coming to TJ’s soon, and the price is oh-so-right.
Dubai chocolate has gotten so popular that it may be responsible for driving the cost of pistachio kernels higher. But Trader Joe’s must have found a great deal, because according to social media reports, a Trader Joe’s insider shared that the new Trader Joe’s Dubai chocolate bars will retail for just $3.99.
In a post made on May 20, Instagram user TraderJoesObsessed shared that the new chocolate bar would be in Trader Joe’s stores as of next week. On Reddit, another person shared a screen shot of a TikTok that showed the Dubai-style chocolate bar in the Trader Joe’s inventory system, with an estimated availability date of May 28.
Trader Joe’s Dubai style chocolate bar will be made with dark chocolate, but it’s the crispy, creamy, pistachio and knafeh filling that makes this bar so unique. Reddit user leomets commented, “have not tried it in any form yet,” and another commenter shared, “the flavor is good but the texture of the filling will make or break it for you personally.” Other commenters were just excited about the price of the Dubai chocolate bar coming to Trader Joe’s. “Thank you, TJ!,” shared ytown. “Got my daughter a $30 Dubai chocolate bar for her birthday. This is much better!”
You can start checking Trader Joe’s shelves for their spin on this TikTok viral sweet next week, but if you’re craving it NOW (like us!), then you can always try your hand at Giada De Laurentiis’ and daughter Jade’s easy twist on Dubai chocolate at home.
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