In a world where 11- and 12-year-olds are asking for multi-step skincare routines, it’s safe to say that beauty has become a central part of adolescence (lookin’ at you, Sephora tweens!). But beyond the bottles and brands, there’s something deeper going on: For many teens, beauty routines are about more than just looking good. They’re about feeling good, feeling in control — and figuring out who they are.

A new report from BCG and Women’s Wear Daily sheds light on teens’ relationship with beauty. The study surveyed more than 1,200 teens ages 13 to 18 across the U.S., along with 1,200 of their parents. In addition, another 700 Gen X and Millennial adults were polled to reflect on their own teenage experiences and provide insight into how beauty culture has evolved. The result is a fascinating portrait of today’s teen beauty shopper: informed, expressive, and surprisingly sophisticated.

Jenny B. Fine, Editor in Chief of WWD’s Beauty Inc., tells SheKnows, “What truly stands out in this research is how deeply engaged teen girls and boys are across all areas of beauty. Today’s teens are not just exploring — they’re shaping the category, with a surprising command of brands from CeraVe to Chanel and E.l.f. to Ariana Grande. Whether it’s skincare, fragrance, or makeup, their choices reflect both sophistication and range.”

And those choices are happening earlier than ever. According to the study, the average age for teens to begin skincare is now 12; for makeup, it’s 13; and for fragrance, just 11. This trend spans across gender lines, with both boys and girls becoming active beauty consumers at a younger age. Teen boys, in particular, are driving a surprising trend: 60 percent of them choose prestige fragrances over mass options, compared to just 25 percent of girls. (Their favorite brands? Ralph Lauren, Calvin Klein, Dior, Chanel, and Creed.) In a SheKnows survey of boys ages 13 to 19 conducted in summer 2024, nearly half — just over 46 percent — said they spritz on cologne every day, while only a small fraction (7 percent) reported wearing it rarely or not at all.

So what’s behind this early and growing interest in beauty?

For many kids, beauty routines serve as a small pocket of consistency in a chaotic world. Applying skincare before bed or choosing a signature scent before school can feel grounding. It’s a way to care for themselves when so much else feels out of their control. And in an age where online personas are curated as carefully as real-life ones, beauty becomes another tool for teens to express their identity.

Dr. Charlotte Markey, Professor of Psychology at Rutgers University and author of The Body Image Book series, tells SheKnows, “Sometimes grooming and beauty rituals are adaptive appearance investments – they are relatively low cost (financially, time, in terms of risk) and enjoyable.” (On the other hand, she explains, maladaptive appearance investments are costly in terms of time, money, the mental space they occupy, and the risks involved.)

According to Dr. Sanam Hafeez, NY-based neuropsychologist and Director of Comprehend the Mind, “Beauty rituals can serve as a meaningful outlet for teens to express their individuality, creativity, and even a sense of control during a stage of life that often feels uncertain. For some adolescents, applying makeup, styling their hair, or curating their skincare routine can offer a calming way to check in with themselves emotionally. These rituals can also help kids develop a sense of identity that’s rooted in self-care rather than appearance alone.” When parents approach these routines with curiosity rather than criticism, Dr. Hafeez tells SheKnows, they help normalize beauty as a personal and expressive practice— not a standard to be met.

Parents might assume it’s all about appearances, but for many teens, that moisturizer or perfume bottle represents something more personal. The ritual of applying skincare can feel soothing. The choice of a particular fragrance might reflect how they want to be perceived. Beauty becomes a language; one that speaks volumes about who they are … or who they’re trying to be.

Still, there can be a tipping point when interest in beauty becomes a source of more stress than empowerment.

Dr. Markey tells SheKnows that there may be a problem “when it detracts from other areas of a young person’s life — other areas that may be more conducive to developing self-esteem, like playing a sport, acting in a play, learning to play an instrument.”

Dr. Hafeez advises parents to watch for specific signs: “An interest in appearance becomes concerning when it starts to feel like a requirement rather than a choice, when a teen believes they need to look a certain way to be accepted, liked, or even feel okay about themselves,” she says. As an example, Dr. Hafeez notes, your teen might start to avoid social situations without makeup, obsess over perceived flaws, or experience intense anxiety about how they’re perceived. “In that case, it may be a sign that their self-worth is becoming too entangled with their appearance. Another red flag is when beauty routines shift from being enjoyable to feeling compulsive or driven by comparison, especially on social media. That’s when the focus has moved away from self-expression and into self-judgment.”

Dr. Markey cautions that rigidity can also be problematic — if your teen can’t let go and have fun for fear they’ll somehow mess up their looks, parents should take note. “Teens and tweens — and adults! — should be able to enjoy themselves without being so worried about their appearance that they are uncomfortable, afraid to get dirty (ever), etc,” she says.

The best safeguard to keep a healthy interest from sliding into an unhealthy preoccupation? Parents — we’re the first line of defense, folks. Beauty Inc‘s Fine notes the key role we can play in supporting healthy attitudes: “For parents, the takeaway is clear — beauty is a meaningful part of how teens express identity and care for themselves,” she says. “And while social platforms play a role, 44 percent of teens say they turn to their parents first. That opens the door for parents to engage in more thoughtful, supportive conversations around beauty and self-image.”

But how do we actually have those thoughtful conversations — and perhaps most importantly, how do we help them develop an internal sense of worth in a culture that puts so much emphasis on appearance?

“It’s important that kids learn that perfection is an illusion. No person is perfect. We aren’t perfect as adults, and they shouldn’t strive for perfection,” advises Dr. Markey.

Beyond that, the experts offered more helpful strategies parents can adopt.

Ask, don’t assume.

If your teen is suddenly into skincare or fragrance, ask them what they like about it. Their answers might surprise you. “Parents can start by asking open-ended questions that invite their child to share what they enjoy about their beauty routines, what feels fun, what makes them feel confident, what they like experimenting with,” says Dr. Hafeez. And as a bonus: “This frames beauty as a choice, not a necessity.”

Model balance — and critical thinking.

Kids absorb our attitudes about beauty and body image. Talking openly about your own routines (and your own insecurities) can help normalize imperfection. “Modeling some ‘in-between’ is probably the most effective thing we can do,” notes Dr. Markey.

And when it comes to what they see on social media, says Dr. Hafeez, pointing out unrealistic beauty standards and discussing how images are curated or altered can plant seeds of critical thinking.

Use the right language.

Dr. Hafeez suggests using language that centers on how something feels rather than how it looks. “For example, saying, ‘That color is really flattering’ or ‘You look like you’re having a great time today’ focuses on self-expression,” she says. “Sharing your routines as part of self-care can make the conversation feel mutual rather than corrective. Most importantly, remind them that who they are is always more important than how they look.”

Set age-appropriate boundaries.

It’s okay to say no to certain products or ingredients if they’re not age-appropriate — just be ready to explain why. “Social media can expose teenagers and young kids to products that might not be right for their skin type,” dermatologist-trained esthetician Shani Darden of Shani Darden Facial Studio previously told SheKnows. “It’s so important to do the research on the brands and products they’re interested in.”

Encourage intention.

If they want a new product because “everyone on TikTok has it,” explore whether they truly want it or just feel pressure to fit in.

Keep communication open.

The goal isn’t to discourage their interest in beauty — it’s to help them engage with it in a way that feels empowering, not performative.

Teen beauty habits may look different now than they did a generation ago, but the motivations behind them are often the same: the desire to fit in, stand out, and feel good in their own skin. As parents, recognizing the emotional undercurrent behind those habits can help us show up in more supportive, informed, and connected ways — but it should all start with letting our kids know they are so much more than their looks, as Dr. Hafeez reminds us: “When the family culture celebrates individuality, humor, and emotional honesty,” she says, “it becomes easier for kids to feel grounded in their worth.”

Even the pickiest teens will approve of these TikTok-viral makeup brands.

Great skincare products can be hard to come by, and it’s even more rare to find a hero product that won’t break the bank. For mature shoppers who battle “crepe skin” — thin, wrinkling skin that’s lost its elasticity — the hunt for a moisturizer that combats crepe-like texture and is a palatable price is a bit like trying to find a needle in a haystack.

But thanks to over 20,000 rave reviews on Amazon, we’ve discovered a skin-altering product that’s currently on sale for just $20.

The COSRX Snail Mucin Moisturizer ($20) is formulated with — you guessed it — 92% snail mucin. The hero ingredient aids in building a strong, healthy moisture barrier, which helps to plump, hydrate, and repair skin. Other key ingredients include hyaluronic acid and betaine, and with the snail mucin, the gel-type cream rehabilitates sensitized skin while bringing moisture back to dehydrated areas.

COSRX’s Snail Mucin Moisturizer is hypoallergenic, formulated without animal testing, and is free of phthalates, sulfates, and parabens. The cream can be used daily in the morning and evening and should be applied to the face after cleansing and toning. For maximum absorption into the skin, gently press the product into the face after initially applying.

Customers are raving about the moisturizer’s abilities, rating the product an average of 4.6 stars across nearly 30,000 reviews. One shopper wrote, “This product is awesome,” adding that the moisturizer “gets rid of crepe skin” and is “the best” considering its $15 price point.

Another customer shared, “This product gets a lot of hype and I can see why. I’ve only been using a short time but I notice my face feels less dry, more soft and I like the dewy look when applied.”

And, if you aren’t sold yet, perhaps this rave review will convince you to splurge on the bargain product: “This is the best moisturizer I’ve ever used, EVER! It goes a long long way, it’s a weird consistency but my god it’s amazing. It dries quickly so no sticky face but the hydration it gives to your skin is honestly not matched with anything else I’ve ever used, I absolutely adore this moisturizer it will forever be my holy grail. It gives a very nice ‘glow’ that makes you look like you’ve just had an intense facial and my skin looks amazing when I use it. I’m so obsessed with this.”

Don’t move at a snail’s pace — virtually run to Amazon to snag the $15 COSRX moisturizer today.

Before you go, check out our slideshow below:

When it comes to free gifts with purchase, nobody does it quite like Tatcha. The Japanese-inspired skincare brand has had some really good complimentary gifts over the years, including their fan-fave Lucky Bags that get you up to $200 worth of products for free. While we love getting free skincare, we’ll admit, their latest free gift has gotten us super excited. We’re talking cute, exclusive merch you can only find at Tatcha.

Right now, Tatcha is having an SPF promo where you can get complimentary items with your purchase. The free gifts include a mini version of The Silk Sunscreen, which is typically priced at $25 (the full size is priced at $64). It’s the perfect size for keeping on you at all times, which is important as we get to closer to summer when you’ll be spending more time outdoors. The sunscreen itself is super light. In fact, it’s described as being “light-as-air.” It not only protects against UVA/UVB rays and premature aging, it’s also said to be instantly hydrating and helps even skin tone with use over time.

Not only will you get the mini sunscreen, you’ll also get a keychain holder that you can use as a bag charm — and you know how highly coveted bag charms are right now! It’s super cute and makes carrying sunscreen so easy and convenient. The important thing to note here is, that it’s exclusive to Tatcha, so you likely won’t find it anywhere else. That alone makes it a must-get for us!

Fortunately, you don’t have to spend an arm and a leg to get the complimentary gifts. You can get both the mini Silk Suncreen and exclusive Tatcha keychain with an order of $100 or more. That’s actually not bad given the prices of Tatcha’s premium skincare products. You only need to grab a couple of things you like and you’re good to go. The code you need to use at checkout is TRAVELSPF. Naturally, product is limited, so you’ll want to get yours while you still can.

Wondering what’s worth grabbing at Tatcha? See below for a few of our recommendations.

TATCHA MINI SUNSCREEN BAG CHARM PROMO

Tatcha The Serum Stick Treatment & Touch-Up Balm

$49

Buy Now

If we had to recommend just one Tatcha product for the rest of our lives, it would have to be this one. The Serum Stick is a brand best-seller, and for good reason. It’s super convenient — you can easily slip this into your pocket or purse to give your skin a touch up throughout the day as needed. We love the way it instantly hydrates dry spots thanks to its nourishing formula which contains squalane). It also provides a smooth canvas to apply makeup, especially around the eye area. Additionally, it was made to help treat and blur the look of fine lines and wrinkles. If you’ve never tried it before, we highly recommend grabbing one today. Plus, you’ll be so much closer to hitting that $100 minimum to snag the free bag charm.

---

TATCHA MINI SUNSCREEN BAG CHARM PROMO

Tatcha The Kissu Lip Tint SPF 25

$34

Buy Now

Makeup meets skincare with this ultra-hydrating lip tint by Tatcha. The Kissu Lip Tint contains silk proteins to help smooth and nourish the lips, botanical lanolin for retaining color and moisture, and UV filters to protect your lips from photoaging. In short, it’s basically like three products in one. The shades available are gorgeous and made to give your lips a nice wash of color.

We’re partial to the soft red hue of Camellia, and it seems like we’re not the only ones. As one shopper wrote, “It’s a sheer light red on me, very natural looking. I can apply without a mirror and won’t look like a clown. It’s good to know that my lips are protected from the summer sun (I’m outdoors a lot because I’m a landscape designer), and the beautiful white case is a work of art. It also clicks firmly closed so it’ll never open in your bag. A winner on all fronts!”

---

TATCHA MINI SUNSCREEN BAG CHARM PROMO

Tatcha The Dewy Skin Cream – Limited Edition

$89 (Gratitude Size)

Buy Now

No doubt, Tatcha has several really great moisturizers and face creams to choose from. In our opinion, you can’t go wrong with any of them. If you have dry skin or are looking to achieve a plump, dewy look, you may want to consider The Dewy Skin Cream. It’s a rich cream that’s formulated with hyaluronic acid, biomimetic squalane, and Japanese purple rice, all of which work together to hydrate, lock-in moisture, and protect the skin from damage. One shopper called it “magic in a jar,” while others raved over the way it transformed dry skin.

---

Looking for more Tatcha must-haves? Consider the rice polish that Meghan Markle was known to be a fan of.

Before you go, check out our SheKnows Amazon Storefront to see our recommendations for the best Mother’s Day gifts for every type of mom and budget.

While the report details all facets of teen spending — you can find a cool infographic breaking it all down here — I was most interested in a trend I spotted in the personal care category. We’ve talked about this before here at SheKnows; over the summer, we dove into the topics of skincare and luxury cologne trends with some members of our own Teen Council. But while we heard stories of “Sephora tweens” and kids spending entire summer-job paychecks on a single bottle of designer cologne (my own 15-year-old included!), a significant shift was happening — one that defies the assumptions brands may have held about this generation. Because according to Piper Sandler’s newest data, teenagers are increasingly favoring affordable, accessible brands like e.l.f. and CeraVe over luxury labels.

e.l.f. Cosmetics remains the top cosmetics brand among female teens, with 35 percent of respondents naming it their top pick — a holdover from the Fall 2024 report, though down slightly from its 38 percent peak. Skincare tells a similar story, with CeraVe continuing its reign as the most preferred brand in that category. Bath and Body Works, while it wasn’t even in the top 10 in the Fall 2024 report, skyrocketed to the top three in the most recent report; due at least in part, I suspect, to its new designer scent dupes, which allow buyers to smell expensive without actually having to fork over the premium price.

It’s a fascinating contradiction: Teens are shopping cheaper, but they’re spending more.

Why Are Teens Spending More If They Prefer Cheaper Brands?

Well, the short answer is this: Teens are trying to get more bang for their buck — but they’re also buying more products overall. Here’s how that trend plays out.

More Products Per Routine

Today’s teen skincare regimen includes multiple steps: cleanser, toner, serum, moisturizer, SPF — and maybe even a mask or two. (Psst … we’ve got skincare regimen recs for teens by celeb esthetician Shani Darden here.) Makeup routines, even the minimalist “clean girl” look, still require primer, concealer, blush, highlighter, brow gel, and more. Affordable brands make it possible to build a complete routine without dropping $200 on a single shopping trip — but all those $10 and $12 products add up. If I skip the $50 product, I can buy five $10 products instead.

Beauty as Identity

Thanks to TikTok, YouTube, and Instagram, beauty is more than function — it’s performance, aesthetic, and community. Teens aren’t just buying to use; they’re buying to display (hello, shelfies) and to align themselves with certain vibes or values, like “clean beauty,” “coquette,” or “vanilla girl.”

More Categories = More Spending

Fragrance, body care, haircare, and niche accessories — like facial rollers or mini fridges for skincare — are all part of the teen beauty economy now. What used to be a cleanser-and-mascara kind of routine now spans categories and styles.

Access and Impulse Buys

Beauty shopping is easier than ever — Sephora is now in Kohl’s, Ulta is in Target, and most viral products are available online 24/7. Teens are more likely to grab a buzzy new serum or lip gloss during a Target run or click “Buy Now” after a TikTok recommendation, making frequent small purchases more common.

The Hype Cycle Never Stops

Social media drives urgency and FOMO. A product goes viral on Monday, sells out by Friday, and by next week, something new is trending. Even inexpensive items start to feel like limited-edition “must-haves,” which can nudge teens toward buying more stuff, more often.

The Spring 2025 “Taking Stock With Teens” report makes one thing clear: beauty spending isn’t about luxury anymore — it’s about accessibility, variety, and identity. Teens are redefining what it means to splurge, and increasingly, it’s not about buying the most expensive serum on the shelf. It’s about building an entire routine that reflects who they are … one budget-friendly product at a time.

As much as we’d love to wake up each morning looking (and feeling) fresh and well-rested, that isn’t always the case. Some nights, you just can’t get to bed for whatever reason. Plus, if you’ve got huge deadlines or a lot of things going on in your life, the stress of it all can definitely keep you from getting that restful night’s sleep. When you’re stressed and don’t get enough beauty sleep, well, it may show on your skin — particularly in the under-eye area (hello, dark circles). Fortunately, a really good eye cream can help you fake it and we’ve got just the thing! In fact, it even had one night shift nurse singing its praises for being “absolutely a game-changer” for eye bags. Our very own Shopping Writer tried the eye cream herself (after bawling her eyes out during a rom-com movie marathon) and saw amazing results. So clearly, it’s doing something right!

If you’re in search for a high-quality eye cream that gets the job done right and won’t break your budget, look no further than Dr. Brandt’s No More Baggage Eye Cream. It’s a gel eye cream that was made to mimic in-office procedure. Clearly, it’s doing an amazing job was it’s the brand’s best-selling and most viral formula yet (TikTokers just can’t stop singing its praises!). Considering that in-office procedures can cost you from $500 to over $3,000, one tube of this eye cream is so well worth it.

Whether you’re looking to de-puff the look of under-eye bags or brighten dark circles, this product is for you. Its list of ingredients include Dr. Brandt’s proprietary Filmatrix technology, which helps to tighten the eye contour and smooth the skin around the eye area. The gel cream also contains peptides to help restore elasticity and caffeine to reduce the look of puffiness and inflammation.

Not only that, the brand claims you may see results within just five minutes of applying it, which is pretty incredible in itself. You can choose to use this underneath your makeup to bring your under-eye area back to life, or on its own as part of your daily or nightly skincare routine. Either way, you’re sure to see some really great results. After all, clinical testing done by the brand found that 91% of participants saw improvement on under-eye puffiness in just one week. Additionally, 97% claimed they looked less tired after one week as well.

Dr. Brandt No More Baggage Eye Gel Cream

Starts at $24

Buy Now

---

No More Baggage is one of Dr. Brandt’s most beloved products, and if you ask your fellow skincare enthusiasts, it’s not hard to see why it’s a brand best-seller. In fact, on Dr. Brandt’s site alone, the product has over 1,500 reviews, most of which are a five-star rating.

“Bananas!” wrote one enthusiastic recent reviewer. “This actually works. I was skeptical. My left eye always had a bulged-out bag under it, which worsened with aging. This took it away in less than five minutes! Couldn’t believe it. Worth the spend — a little goes a long way!”

One shopper in their late-40s to mid-50s said, “That right, no more baggages! I used No More Baggage for a month now and it actually works. I work the night shift as a nurse and have allergy eyes. I have used different eye creams and such, but this one by Dr. Brandt is absolutely a game-changer. I saw a difference with my eye bags and look well rested on my days off from work. I like that it is not sticky, glides on easily, and absorbs well into my under-eye. I would most def purchase again.”

Finally, this shopper over 40 had some practical advice for using the product to achieve great results. “I was a little skeptical about this product at first and didn’t see any discernible results after applying it over my under-eye concealer. However it’s a game-changer when you apply straight after cleansing. You can actually feel the skin tightening. It is very effective and lasts most of the day. I have ordered a second tube in case I run out.”

Now, who’s ready to give this baby a try? You can grab this eye cream starting at just $24, which is an incredible value considering what the eye cream does. So be sure to grab one today!

Before you go, check out the slideshow below.

It’s no secret that our shopping team loves digging for hidden gem beauty products on Amazon. After all, the online retailer has nearly every brand you could think of (and then some). So, we were excited when we struck gold, or in this case, rose gold.

If you’re looking for the kind of glowing skin you’d get from spending time (and money!) at the spa or a skincare professional’s office, we’ve got an at-home treatment you’ll want to try ASAP. The Rose Gold Rescue Daily Peel by Bliss is a daily peel pad that was made to help you achieve glowing skin at home. On top of that, it may help brighten dull skin, and reduce the look of wrinkles, enlarged pores, uneven skin tone, and texture. They’re also fragrance-free and safe for those with sensitive skin (numerous reviewers have vouched for that).

When it comes to its list of ingredients, these are made of a “powerful blend” of exfoliating acids including polyhydroxy acid (PHA), mandelic, and tartaric alpha hydroxy acids (AHAs). Per the brand, these are supposed to help “delicately” re-texturize your skin as soon as overnight and get rid of dead skin skills. Because of that, you may wake up to smoother skin that just glows. Who doesn’t love that?

AMAZON LIMITED-TIME BEAUTY DEAL

Bliss Rose Gold Rescue Daily Peel

Buy Now $15 $15

---

This Amazon’s Choice skincare product has over 2,600 five-star reviews, and has the approval of dermatologists, estheticians, and beauty fans who’ve tried it all.

“I’m an esthetician and very picky with products,” one reviewer on Amazon wrote. “I tried these on a friend’s recommendation and they are fabulous. I use one pad per week, and they are big enough to cut in half so I keep half in a ziplock bag. No tingling or flaking on my skin, and I do see a nice clarity and glow when I use consistently. I apply, wait about eight minutes, and then apply light moisturizer before bed.”

Another shopper said it did such a great job, they swear it completely changed the look and feel of their skin. “Really changes the appearance of your face,” they wrote. “This works so good that it’s changed my face to smooth and younger-looking after only using five packets. Plus, one of them is so large, you could actually cut it in half. There’s so much.”

With the vast amount of beauty products out there to try, you know one is good when you have beauty enthusiasts absolutely obsessed. “I’m one of those girls that has a BEAUTY CLOSET, which means I know this stuff and love this stuff. These pads are gentle and safe enough for me to use every night, yet very, very, very effective. My complexion is smooth and clear, and I can really really see the difference … If you want FLAWLESS skin, use these pads. End of story.”

Right now, Bliss’ Rose Gold Rescue Daily Peel is on major sale on Amazon for just $15. You get 15 pieces in a set, which is a lot considering many shoppers say these are so large, you can cut these up and use only what’s necessary at a time. It is on sale for a limited time, so be sure to snag a box while you can.

Before you go, check out the slideshow below.

The best skincare products at Target include face washes, serums, and creams for treating everything from oily, acne-prone skin to dryness and fine lines at all ages and stages. We asked Dr. Dendy Engelman, MD, FACMS, FAAD, board-certified cosmetic dermatologist and Mohs surgeon at Shafer Clinic in NYC, to help us pick the six best skincare products at Target for your family’s most pressing skin needs. Based on the active ingredients she recommended and the raves they received from Target shoppers, these are the nine items to stock your vanity with, stat.

Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Target is a SheKnows sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

BEST FOR KIDS & TEENS

Bubble Skincare Hydro Heroes 3-Step Hydration Routine Kit

$34

Buy Now

Bubble Skincare was developed by dermatologists and is now available at Target! The science-backed line includes effective ingredients and formulas suitable for all skin types — hand-picked by experts. Each product also goes through an evaluation to test for efficacy. Kids and teens will love the brand’s fun and easy-to-use packaging — from cleansers to lip products — shop the affordable line to stock their vanity up.

---

BEST SERUM FOR HYDRATION

Prequel Multi Quench Plumping Hydration Face Serum

$28

Buy Now

The Prequel Multi Quench Plumping Hydration Face Serum is new at Target, and it’s clinically proven to deliver up to 48 hours of hydration to your skin. The fragrance-free formula combines a dual-weight polyglutamic acid, glycerin, osmolytes, and action to plump and moisturize your complexion. It’s suitable for all skin types, so those with sensitive skin and eczema can use the serum.

---

BEST BODY SCRUB

Daise Pineapple Exfoliating Body Scrub

$7

Buy Now

Even though the Daise Beauty body scrub is new to Target, shoppers already praise its delicious scent. In addition to the tropical fragrance, this body scrub gently removes dead skin cells while leaving your body feeling soft and smooth. You can also snag a body scrub in other scents: Cherry Glow, Coconut Glow, Melon Glow, Pomegranate Glow, and Vanilla Glow.

---

BEST FOR HEALING ACNE SCARS & DARK SPOTS

Geologie Clear System Skin Repair Moisturizer 0.2% Retinol

$20

Buy Now

This multi-tasking moisturizer helps to renew your skin while you sleep. It’s packed with shea butter, niacinamide, grape seed oil, and retinol. The active formula is best for those with acne since it works to heal acne scars, brings new, healthy skin to the surface, and helps prevent future breakouts. The cream harnesses the power of retinol to soothe and brighten skin without causing any irritation.

---

BEST FOR HYDRATING AND RETAINING MOISTURE

Morning Facial Moisturizing Lotion with Sunscreen SPF 30

$10 $12 17% off

Buy Now

Up & Up Morning Facial Moisturizing Lotion with Sunscreen SPF 30 is a lotion that’s powered by two of Dr. Engleman’s top everyday ingredients. First up: hyaluronic acid, which holds up to 1,000 times its weight in water. “Hyaluronic acid not only replenishes hydration, but it also plumps the skin and minimizes fine lines and wrinkles for an overall healthier, younger-looking appearance,” she says. The other is ceramides, which protect the moisture barrier. “Since [ceramides] are naturally produced by the body, they are safe for all skin types to use.”

---

BEST FOR REDUCING THE APPEARANCE OF FINE LINES AND WRINKLES

RoC Retinol Capsules Anti-Aging Night Retinol Face Serum Treatment.

$27

Buy Now

If you’re wondering when to start an anti-aging skincare regimen, it’s now! Dr. Engleman suggests incorporating one of the Holy Grails for keeping wrinkles and fine lines at bay: retinol. It works by “signaling cells to behave like younger cells, stimulating cell turnover, boosting collagen and elastin production, and more,” she says. Target shoppers swear by RoC Retinol Capsules Anti-Aging Night Retinol Face Serum Treatment.

---

BEST FOR ZAPPING ZITS

Up & Up Apricot Blemish Scrub

$2 $3 33% off

Buy Now

Oily, acne-prone skin in the preteen years and beyond is best addressed with special products that contain oil-controlling ingredients. “Salicylic acid is a great ingredient for teens, as it balances oil production, unclogs pores and helps prevent acne breakouts. Teenagers tend to have oilier skin due to hormonal changes that trigger increased sebum (oil) production.” Up & Up Apricot Blemish Scrub helps clear pores, exfoliate and leave skin feeling citrusy fresh.

---

BEST FOR REVERSING ENVIRONMENTAL DAMAGE

Olay Vitamin C + Peptide 24 Serum

$30

Buy Now

“The antioxidant vitamin C has several key anti-aging benefits for the skin: it prevents free radical damage from environmental aggressors like UV rays, pollution, etc.; it exfoliates, thus brightening the skin and reducing hyperpigmentation; and it triggers cell turnover, which signals the body to produce more collagen over time contributing to a more youthful appearance,” says Dr. Engleman. She recommends using vitamin C as a serum, and Olay Vitamin C + Peptide 24 Serum is a Target customer favorite by a long shot. 

---

BEST TO PREVENT REDNESS AND IRRITATION

Neutrogena Hydro Boost Hyaluronic Acid Face Serum

$20

Buy Now

For balancing oil production and calming skin inflammation, Dr. Engleman suggests the ingredient everyone is buzzing about: hyaluronic acid. The Neutrogena Hydro Boost Hyaluronic Acid Face Serum uses a clean formula that’s gentle on even the most sensitive of skin, from pre-teens to adults. It also contains hyaluronic acid, which is like a moisture bomb for the skin. “Since teens tend to have more oily skin, I recommend that they use lightweight hydrators like hyaluronic acid and squalane. These ingredients deliver potent hydration without clogging pores or causing breakouts,” says Dr. Engleman.

---

Truth be told, you don’t necessarily need a 10-step skincare routine in order to have the kind of skin you want. While everyone has different needs for their skin, there are a handful of products everyone should have. If you’re looking for smoother, more even, and more radiant-looking skin, you may want to consider adding to good exfoliant to your skincare routine. We came across a highly-rated option that shoppers are calling a “miracle in a tube.”

The Brightening Peel by Saya was created to be a “powerful” overnight treatment that can help transform your skin. It was made for all skin types, though those dealing with hyperpigmentation, dullness, and inflammation may find the exfoliant to be extra helpful. It’s made of ingredients such as lactic acid, which helps dissolve dead skin cells and retain moisture. There’s also anti-inflammatory licorice peel, which helps even skin tone, reduce dark spots, and fight hyperpigmentation. Last but certainly not least, hyaluronic acid deeply hydrates and helps improve the appearance of fine lines and wrinkles.

On top of this, it’s super easy to use. The brand recommends adding it to your nightly routine one to two times per week after cleansing. Wait about 15 to 20 minutes for it to activate, then move on to moisturizers, serums, and the rest of your routine. For best results, it’s suggested to leave on overnight without any other product on top. With that, you just may wake up to absolutely glowing skin — and who doesn’t love that?

Saya Brightening Peel

Buy Now $47 $47

---

With all that said, clearly the brightening peel holds a ton of promise. But how does it actually work? Well, if you trust your fellow shoppers, it’s probably one of the best investments you can make on skincare.

As one reviewer wrote, “I have had my fair share of exfoliant disasters, but Saya has produced a miracle in a tube! So soft, gentle, and extremely exfoliating. I can literally say that from using this AHA Exfoliant my skin has become more radiant, supple, and smooth. I actually look forward to using this every three days!”

Another shopper said they got compliments on how good their skin looked after using the product for a few months. “I just love it,” they wrote. “To my surprise, the other day I was asked what I was doing differently to my skin because I was looking younger and my skin looked great. I was so happy that not only did I feel my skin was better, it was being noticed. I will definitely keep using Saya from now on.”

Finally, one reviewer who consistently used the exfoliant two to three times per week for six months said, “I have seen a dramatic decrease in hyperpigmentation on my cheeks that developed during my pregnancies. I would recommend this product to EVERYONE.”

Saya skincare’s Brightening Peel is $46, which is on the premium skincare end for sure. However, given how much the product is said to do, the awards its won, plus all the incredible reviews, we’d say it’s definitely worth checking out. We also recommend snagging one of the brand’s other essentials like their eye cream or beloved Argan body oil today.

Before you go, check out our slideshow below:

As SheKnows’ shopping experts, the only thing more exciting to us than shopping a big sale event is discovering a hidden gem beauty brand and telling you all about it. Trust us, our latest find is one you’ll want to have on your radar. Not only do they make effective skin and hair care products, their products smell incredible as well.

Australian-made Saya has been creating natural, luxurious products for over 20 years. The ingredients they use in their products include advanced botanicals that are good for your face, body, and hair. Some of the brand’s best-sellers are a cleansing balm, a Super Serum for “plump, bouncy skin,” a glow serum, and an intense facial moisturizer. One product that really stuck out to use was the Argan Body Oil, which has a ton of reviews and perfect five-star rating.

The Saya Argan Body Oil is described as a fast-absorbing oil made to nourish, protect and provide “ultimate hydration” to the skin. It’s made with ingredients such as ultra-moisturizing Argan oil, vitamin E, and essential fatty acids, as well as jojoba, sweet almond, macadamia, and coconut oil to help soften the skin. On top of that, the body oil features an “amazing” scent (according to numerous shoppers) that perfectly bends ylang-ylang, mandarin peel, geranium bourbon, cedarwood, and patchouli essential oils.

Saya Argan Body Oil

Buy Now $59 $59

---

Keep in mind, the body oil is a bit of a splurge at just under $60 per bottle. But judging from shopper reviews, it seems it be well worth the investment. As one reviewer in their mid-20s to 30s wrote, “This is one of the best oil based moisturizers I’ve ever used. It sinks in, smells gorgeous and luxe, and makes me feel über sexy and lush. Love!”

A reviewer who’s used the body oil and Saya’s other products “for months” said, “They are absolutely amazing. I’ve never smelled anything so beautiful yet so natural than your body butter and Argan body oil! I’ll literally never use different body products again. It’s so nice to finally find luxury products with really simple and elegant packaging, while being perfectly formulated in a texture and smell that are safe for my body!”

Lastly, one shopper couldn’t stop raving over the incredible benefits the oil had on their skin. “I was gifted this body oil and oh my god, it is SO AMAZING!” they wrote. “The smell is delicious. Every time I’ve used it, people have asked what scent I’m wearing. Apart from the smell, the consistency is divine. Glides onto the skin and leaves it glowy and moisturized all day. I will definitely be buying this for myself when I run out, it’ll be worth every penny!”

Ready to see what the body oil can do for your skin? Be sure to check out the Saya Argan Body Oil and all their other must-haves on Saya’s website today.

Before you go, check out the slideshow below.

It’s no secret that big celebs have access to all kinds of beauty treatments the average person could only dream of trying. So whenever they rave over skincare brands and products you can easily find at your local Nordstrom or Sephora, it’s going on our must-try list. One skincare brand that should definitely be on your radar is True Botanicals. It’s been shouted out by celebs like Brooke Shields, Eva Mendes, Laura Dern, and Jessica Chastain (now a brand ambassador) — all of which have amazing skin. Right now, they’re having a huge anniversary sale where you can take 25% off nearly everything on site, including one of our editor faves.

True Botanicals’ Chebula Extreme Cream is basically the all-in-one moisturizer you’ve been searching for. While it’s great for any skin type, it’s an especially good moisturizer for those with aging or mature skin. Per the brand, the Chebula Extreme Cream is one of the only moisturizers in the world that doesn’t contain “pore-clogging waxes.” It’s super moisturizing and the product just sinks in to help nourish and strengthen your skin’s barrier. Not only that, Chebula is an antioxidant that is said to help “fight five signs of aging,” including wrinkles, dullness, and dryness.

It’s no wonder Jessica Chastain included this product as part of her nightly skincare routine among all the other True Botanicals products. “I look forward to using this every single day,” Chastain said about the on-sale cream. “It’s a powerful multitasker and it’s so decadent and luxurious.” In addition to the Chebula Extreme Cream, Chastain also uses the Ginger Turmeric Cleansing Balm, the Phyto-Retinol Sleep Serum, the Renew Pure Radiance Oil, and the Resurrection Radiance Eye Cream. According to her, “nothing has worked better” for her skin.

TRUE BOTANICALS ANNIVERSARY SALE

True Botanicals Chebula Extreme Cream

Buy Now $82 $82

---

The True Botanicals Chebula Exteme Cream is not only a skincare staple for Chastain, but numerous of shoppers as well. In fact, the cream has over 1,000 reviews, most of which are a perfect five-star rating. One shopper who was actually influenced to buy because of Chastain wrote, “This cream feels so luxurious when applying to the face and melts into the skin. I admit I bought it because I saw Jessica Chastain using it in a video, knowing that she is vegan. I am vegan and I am always looking to try out moisturizers. No regrets, I might try some other products in the future.”

If you have mature skin, numerous shoppers swear it’s a must-have. For instance, one reviewer in their 60s said it brought “miraculous improvement” to their neck and chest, while another said it made a “real difference.” As they wrote, “I have used this cream for over a year, and I can see a real difference. Reduced lines, better skin tone, and more glow. Even my husband noticed the changes. I use it morning and night, and even layer it over the face oil.”

A reviewer who called it the best cream they’ve ever used said, “The smell is just amazing. Leaves skin so smooth and you feel hydrated. I even see some slight fading of wrinkles. I highly recommended this cream if you are just starting to use True Botanicals.”

The True Botanicals Chebula Extreme Cream sale is happening for a limited time only. So, if you want to see what all the hype is about, be sure to check out the anniversary sale today. After all, it won’t happen again for another year!

Before you go, check out our slideshow below: