29 e.l.f. Products That Shoppers Swear Are Perfect Alternatives to Luxury Beauty Brands

e.l.f. Glow Reviver Melting Lip Balm VS Summer Fridays Lip Butter Balm

Just recently, e.l.f. dropped a brand new tinted lip balm, which honestly could be an alternative to Summer Fridays, Rhode, or Laneige. In fact, the e.l.f. Glow Reviver Melting Lip Balm features shades that sort of call back to popular shades from those brands like Vanilla Toffee (Summer Friday’s Vanilla Beige) and Yummy Gummy (Laneige’s Gummy Bear). Major difference is, e.l.f. is under $10, while you’d be spending closer to $20 – $25 for everything else. 

e.l.f. Hydrating Core Lip Shine in Happy VS NARS Dolce Vita

The e.l.f. Hydrating Core Lip Shine in Happy went viral in early 2025 for being a lookalike to the discontinued NARS Dolce Vita lipstick. One Redditor, katerrin, revealed the discovery, writing, “For everyone still mourning the loss of NARS Dolce Vita lipstick, this e.l.f. Hydrating Core Lip Shine in the shade Happy is very close, just slightly more beige/less rosy. And it’s only $7! Texturally, they are similar, too. They both have a somewhat translucent and shiny texture.” 

e.l.f. Sheer Slick Lipstick in Black Cherry VS Clinique Almost Lipstick Tinted Lip Balm in Black Honey

Shoppers can’t stop comparing the e.l.f. Sheer Slick Lipstick in Black Cherry to the $25 Clinique Almost Lipstick Tinted Lip Balm in Black Honey due to the similar shade and consistency.

I have the Clinique Black Honey lipstick and wanted to try this e.l.f. substitute and I must say the Black Cherry is a great match. One coat is perfect,” reports a delighted customer. Another adds, “I bought it as a substitute for Clinique black honey. It’s beautiful!!! Not too dark and I love that it’s a subtle coat of color that gives you a bit more body to your vibe without being overbearing.”

e.l.f. O Face Satin Lipstick in Dirty Talk VS Charlotte Tilbury Pillow Talk Lipstick

With hydrating ingredients like squalane and jojoba esters, e.l.f. O Face Satin Lipstick in Dirty Talk is a staple for ultra-hydrating and long-lasting; and having a shade that’s just like Pillow Talk.

“This is such a beautiful color and really gives me Pillow Talk vibes. Goes on so smooth and is not drying,” one shopper said on Amazon. Another chimed in, “Moisturizing, doesn’t crack or bleed. Dirty Talk is a good [alternative] for Pillow Talk by Charlotte Tilbury.” 

e.l.f. Camo CC Cream VS It Cosmetics CC Cream

Many noticed how Elf’s CC cream looked so much like It Cosmetic’s CC cream, both with the foundation and packaging. The main difference? Elf’s is $15, and It Cosmetics’ foundation is $47.

“Better than my IT Cosmetics BB cream,” one shopper said. “This stuff is great, and such a steal for the price. I had previously been using IT Cosmetics BB cream and that was like $50! This BB cream is a fraction of the price and the coverage is fantastic and even BETTER IMO than higher end brands that it dupes.”

e.l.f. Squeeze Me Lip Balm VS Summer Fridays Lip Butter Balm

When the $4 e.l.f. Squeeze Me Lip Balm dropped, and everyone lost it, instantly adding ti to their carts. And soon buying it, many realized it was a lookalike to the viral $23 Summer Fridays Lip Butter Balm.

One shopper said, “This elf lip balm is a great dupe if you do not want to pay a ton of money for the laneige and summer friday lip balm. It is super moisturizing, and left my lips super smooth and soft. One of the best elf products I have tried, and it is a wonderful price. Even though it is pretty small it lasts a good amount of time. I would definitely recommend.”

e.l.f. Poreless Putty Primer VS Tatcha The Silk Canvas

A primer is everything for a gorgeous makeup look, and many times, people opt for either the e.l.f. Poreless Putty Primer, for $10, or Tatcha The Silk Canvas, for $54. With the putty texture, it’s become a staple, and thanks to TikTok, everyone is opting for the elf lookalike.

“Better than Tatcha,” one shopper said. “I have no problem spending money on quality make up because I care about quality products going on my sensitive face. Believe when I tell you that this product is better than my Tatcha primer putty. I’ve bought this one time and time again.”

e.l.f. Halo Glow Contour Beauty Wand VS Charlotte Tilbury Hollywood Contour Wand

Nearly every celebrity had the $42 Charlotte Tilbury Hollywood Contour Wand, and now, thousands have the $9 elf contour wand.

One shopper said, “Works over all my foundations and my tinted sunscreens with no problems. It’s obviously not the same color as the Charlotte Tilbury contour wand, but for this price and since it has such varied undertones within the choices available, AND it sheers out and builds up in much the same way I’ll be saving some coin and purchasing this as long as it’s available.”

e.l.f. Putty Color-Correcting Eye Brightener VS Smashbox X Becca Under Eye Brightening Corrector

Not only do they look identical, but shoppers are even  preferring the $6 e.l.f. Putty Color-Correcting Eye Brightener over the $33 Smashbox X Becca Under Eye Brightening Corrector.

“This product is great! I decided to try it out since it is much more affordable compared to the smashbox Becca under eye brightener. It does the job and I will definitely continue purchasing,” One Amazon shopper said.

e.l.f. Lash ‘N Roll Mascara VS Benefit Roller Lash

We see you elf, and so do shoppers who wanted a lookalike to the iconic Roller Lash!

One shopper said,” This mascara is spot on a dupe for Benefit Roller Lash. I always use Roller Lash and I heard about this one and had to try it. I love it, and will continue to buy this! And it’s about 20$ less.”

e.l.f. Glow Reviver Lip Oil VS Dior Lip Glow Oil

Remember when everyone wanted the Dior Lip Glow Oil? And remember when the internet went rabid when elf make a cheaper lookalike to it?

“I was spending a fortune on the Dior version of this but Elf has saved the day,” one shopper said. “I love how big the applicator is and also its long lasting. Color is great on all skin tones. I am a deep skin tone and it’s the perfect subtle neutral on me.”

e.l.f. Halo Glow Liquid Filter VS Charlotte Tilbury Hollywood Flawless Filter

Get that glow! Either with elf for $14, or Charlotte Tilbury for $49. Up to you, but shoppers can’t get enough of elf.

One shopper said, “It has a very similar feel to Charlotte Tilbury’s hollywood flawless filter. This prices is great. It has a flawless finish and makes my skin look healthy and glowy.”

e.l.f. Pout Clout Lip Plumping Pen VS Tarte Maracuja Juicy Lip Plumping Gloss

This affordable new release has been making rounds on TikTok, and shoppers seriously adore this elf plumping lippie that instantly drew comparisons to the Tarte one.

“For $8, I would buy more. If I can find my favorite Maracuja color Hibiscus in an Elf dupe, I will go for Elf. I think the color lasts longer than the more expensive Tarte balm,” one shopper said.

e.l.f. Hydrating Core Lip Shine VS Clinique Black Honey Lipstick

e.l.f.’s Hydrating Core Lip Shine in Ecstatic is a tinted lip balm that moisturizes dry lips while simultaneously delivering a tint of sheer color and shine. 

Dermatologist and TikToker Dr. Angelo showed fans the elf lipstick and Clinique Black Honey Lipstick side-by-side, showing how similar they are (with Elf being slightly darker)!

e.l.f. Cream Glide Lip Liner VS CHARLOTTE TILBURY Pillow Talk Lip Cheat

A good lip liner is a game changer, and the e.l.f. Cream Glide Lip Liner has been just that for thousands of shoppers, and only at $2. Not only does it apply smooth and come in a lot of colors, but Amaon shoppers say it’s a dead ringer for the CHARLOTTE TILBURY Pillow Talk Lip Cheat, which retails for $25.

One Amazon shopper said, “I will never go without this lip liner. It’s the exact same as the Charlotte Tilbury pillow talk. No difference at all.”

e.l.f. SKIN Suntouchable Whoa Glow SPF 30 Sunscreen VS Supergoop! Unseen Sunscreen

From the packaging to the formula, this elf sunscreen and the Supergoop give that glowy, protected look for your skin. One shopper said, “I’m fair skinned and the sunbeam shade looks gray on me alone or under make up. This helps my foundation and blush last all day without any touch ups. Feels great on, and does not pill (on me) like some reviewers say. Great alternative to supergoop.”

e.l.f. SKIN Bronzing Drops VS Drunk Elephant D-Bronzi Anti-Pollution Sunshine Serum Drops

Psst: elf literally just released burning drops, and it’s clearly a lookalike to the Drunk Elephant serum drops! 

e.l.f. Camo Liquid Blush VS Rare Beauty by Selena Gomez Soft Pinch Liquid Blush

Something Rare Beauty and Elf’s liquid blushes have in common: they’re colorful and full of pigment. But something they don’t have in common is their price point, with Rare Beauty’s at least $23 and Elf’s being $7.

One shopper said, “Great dupe for the rare beauty blush. Super pigmented and travels far but also hydrating enough to look super dewy on the right base.”

e.l.f. Power Grip Dewy Setting Spray VS MILK Makeup Hydro Grip Set

Chances are, both of these setting sprays are in your carts; and recently TikTokers are showing how similar the two are.

e.l.f. Big Mood Mascara VS Too Faced Better Than Sex Volumizing Mascara

So, e.l.f. Big Mood Mascara is only $8, but Amazon shoppers say the formula is identical to the Too Faced Better Than Sex Mascara, which retails for $29. Yes, we know they look different, but if the formula is virtually identical, then we’re sold.

An Amazon shopper said, “as good as better than sex by too faced.”

e.l.f. Enhancing Lash & Brow Serum VS Grande Lash Serum

While most lash serums are super expensive, this one is only $8, and shoppers say it’s super effective.

One shopper said, “I didn’t have much expectation for this product coming from ELF but let me tell ya it works as good as Grande Lash and super inexpensive.”

e.l.f. Cosmetics Brow Lift VS Anastasia Beverly Hills Brow Freeze

Need your brows to stay in place all day? Many have been going for the elf Brow Lift, which is $6, over the Anastasia Beverly Hills Brow Freeze, which is around $26.

One shopper said, “I’ve really enjoyed using the elf brow lift shaping wax, it holds my brows in place for the whole day and is very easy to use. I would happily use this over more expensive brands like anastasia given the difference in price!”

e.l.f. Liquid Metallic Eyeshadow VS Stila Glitter and Glow Liquid Eyeshadow

Remember those iconic and rather expensive Stila Glitter and Glow Liquid Eyeshadows? Well, elf has a very, very similar product for only $6.

One shopper said, “im a makeup artist and this glitter is amazing! A perfect dupe for stila rosegold retro and you save some money!”

e.l.f, Hydrating Camo Concealer VS Tarte Shape Tape Concealer

In the early 2010s, everyone and their mothers had the $32 Tarte Shape Tape Concealer. Well, fast-forward to 2024, and people are stocking up on the $7 concealer that’s oh-so similar.

With over 26,000 5-star reviews, shoppers can’t get enough. One shopper said, “Shhhhh… I like it better than Shape Tape! 😳….Well shoot. All these years I’ve been spending so much money on Tarte’s Shape Tape…. And I never tried this?! Thank goodness for TikTok, because I hear about everything on there! I wasn’t willing to spend $30+ on makeup recently, so I decided to try this stuff. I’m SHOCKED at how much coverage I get without it looking cakey.” 

e.l.f. Perfect 10 Eyeshadow Palette VS Urban Decay Naked Basics Palette

This $9 elf palette instantly reminded people of the discontinued Urban Decay Naked Basics Palette and the discontinued Urban Decay Naked Palette. So if you missed out on those, this lookalike has come to the rescue!

e.l.f. Perfect 10 Eyeshadow Palette VS Urban Decay Naked 3 Eyeshadow Palette

Another Urban Decay Naked palette dupe is the e.l.f. Perfect 10 Eyeshadow Palette (basically $54 versus $9).

One shopper said, “I absolutely love a couple of the rose tone shadows in the Urban Decay Naked 3 eye shadow palette. However I hated paying $38 for 2 colors because they don’t sell them separately. So I tried this and I LOVE the entire set! Beautiful colors and great quality. Get this!”

e.l.f. SKIN Daily Hydration Moisturizer VS Charlotte Tilbury’s Magic Cream

Okay, listen, listen, we know the packages look nothing the same, but Amazon shoppers say the formula of the $8 e.l.f. SKIN Daily Hydration Moisturizer is the same as the $100 Charlotte Tilbury’s Magic Cream. 

“I’ve been using this for a month (also w 3 drops of the Nourishing Oil ELF) and my skin looks incredible! I bought 2 more because I don’t plan on ever using anything else again. You guys…these products are almost identical to Charlotte Tilbury’s magic cream formula which is like $100,” one shopper said.

e.l.f. Ride Or Die Lip Balm VS Glossier Balm Dotcom Universal Skin Salve

Another lip balm lookalike, and one that you may not know about is with the e.l.f. Ride Or Die Lip Balm being a cheaper lookalike to the Glossier Balm Dotcom Universal Skin Salve.

Many TikTokers showed it side by side, saying the lookalike is a “10/10.”

e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm VS Clinique Take The Day Off Cleansing Balm

So you know how the bestselling Clinique Take The Day Off Cleansing Balm retails for at least $44? Well, Amazon shoppers are now saying the e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm is just like it, but only $11 and perfect for sensitive skin. 

“Reminds me of the Clinique Take Off The Day at half the price. Works great,” one shopper said. Another shopper added, “I decided to try this as a cheaper alternative to Clinique’s Take The Day Off cleansing balm. This works just as well and for less money! It has no problem taking off my mascara and stubborn sunscreen.”