A Vibrant New Collection of POP MART’s Viral Labubu Bag Charms Just Dropped — Here’s Where to Shop

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I’m not sure about you, but I can’t go anywhere without spotting one of those fluffy little monsters hanging off someone’s bag — sometimes even more than one! It’s no secret that bag charms are the “It” accessory for teens and young adults, especially plushie bag charms. Although there’s no shortage of options available, there’s one in particular that’s still highly coveted to this day: Labubu bag charms. If you’re a fan, there’s a brand new collection dropping and you’ll want to get your hands on it ASAP.

Where to Buy THE MONSTERS Labubu “Big Into Energy” Series Online

POP MART: Starting on April 24th at 7 p.m. PT/10 p.m. ET
POP MART’s Official Amazon Store:  Starting on April 25th
StockX: Available now through resellers

Related story PSA: The Labubu 'Big Into Energy' Series Is Officially Restocking Soon — Here's When & Where to Shop

In case you aren’t familiar, Labubu is a character from Pop Mart’s THE MONSTERS series. She’s soft, she’s fluffy, she’s plush, and she has a mischievous look on her face that makes her super cute (or also somewhat terrifying to some). These iconic bag charms became popular in Asia (Lisa from Blackpink is known for being a fan!) before spreading worldwide. They’re so highly coveted, Pop Mart stores and vending machines (also known as their Robo shops) can barely keep them in stock. I’ve witnessed long lines of people just waiting at a vending machine for these to restock. Plus, every time I go into a Pop Mart store, without fail someone always asks about Labubus and the answer is always the same.

If you have yet to get a Labubu bag charm of your own, there’s great news. A brand new collection is dropping and it’s their most colorful (and in my opinion, cutest) yet! THE MONSTERS’ Big Into Energy vinyl plush collection features six adorable pendants that are vibrant in color. Per the brand’s press release, it’s an “emotionally rich collection” that captures the “spectrum of energies we experience in daily life.”

What to Expect From THE MONSTERS Big Into Energy Collection

Each Labubu plushie represents one of six energies: Love, Hope, Serenity, Luck, Happiness, and Loyalty. Per Pop Mart, the meanings are as follows:

Love: A warm and tender presence that fills our hearts.
Hope: A guiding light that pushes us forward.
Serenity: A calm and peaceful essence.
Luck: A charm for positivity and good fortune.
Happiness: A radiant joy that uplifts the spirit.
Loyalty: A steadfast and true connection.

And of course, there’s always a super secret one included in the collection as well, which features all the colors. They all have painted toes, and tie-dye-like fur, with matching colored eyes and noses. From the look of it, these have the same fluffy-soft fur of the Have a Seat collection, which many are excited about. I personally love the meaning behind each plush, it makes you feel like you’re carrying around a lucky charm all day. As always, these are all blind boxes, so you never know which one you’re going to get.

When Does the New Labubu Big Into Energy Collection Drop?

THE MONSTERS’ Big Into Energy vinyl plush blind boxes are set to drop on April 25 at Pop Mart stores. However, if you want to shop online, Pop Mart’s website says it will launch on their website on April 24 at 7 p.m. PT/10 p.m. ET.

Pop Mart also has a shop on Amazon where they do release products, and we confirmed that the Labubu Big Into Energy blind boxes will be available to shop starting Friday, April 25. You’ll have to keep an eye on it and act fast though. Unsurprisingly, these tend to go super quick on Amazon and then you’ll likely be redirected to a re-seller. However, since it is not a limited-edition release, Pop Mart will be re-stocking these. Speaking of re-sellers, you can also try your luck at StockX. As of now, it looks like there are already plushies being sold.

So, ready to see what the new Labubu Big Into Energy collection looks like? Check the new plushies out below, including the super secret one!

As a reminder, the Labubu vinyl plushie bag charms are super, super popular. There’s a very good chance these will sell out FAST. Be sure to keep an eye out for any updates from us or bookmark this page so you’re ready to go on April 24. It’s guaranteed to drop on Pop Mart’s official site and likely Amazon shortly after. Good luck!

Before you go, check out our SheKnows Amazon Storefront to see our recommendations for the best Mother’s Day gifts for every type of mom and budget.